What’s in a business name? Everything and nothing. The right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. A business name won’t make up for serious deficiency in your business operations or help you avoid selling. Apply these 10 commandments when choosing a name for your business.

1. Take Naming Seriously: Naming your business or products is a serious matter. The name you choose can play an integral part in the marketing of your company. Your name projects your image, brand, and position in the marketplace. » Read more: The 10 keys to a Great Small Business Name

Small business insurance is not a luxury but often a necessity and in most states required by law. There are numerous types of insurance policies that a small business may be required to carry, from worker compensation to general and auto liability. As a small business owner you will soon find out how costly this particular expense can become and look for any factors that can lower the bill… » Read more: 5 Tips for saving on Small Business Insurance