Shocking news for some, and maybe the beginning of a new era of marketing for major brands.

Pepsi has announced recently that they will not purchase any spots during the Super Bowl this year, news that came as a shock to almost anyone that has ever watched the big game. The pop soda giant has been placing ads during the Super Bowl for the last 23 years, giving us many memorable commercials such as the one featuring Britney Spears, the dancing bears or the Cindy Crawford slow mo.

So why did Pepsi chose to pass on this year’s SuperBowl leaving the field right open for their arch rival Coca-Cola?
They decided to shift their money towards social networks betting that their brand awareness and respectively sells will benefit from this popular outlet. » Read more: No Pepsi Ads During the Super Bowl